MORGAN MOTOR’S RUMBLE

July 9, 2024 New release, Collaborations

Morgan Motor Company: an antidote to mass-production

The Morgan Motor Company provides a fitting antidote to mass-produced automotive manufacturing, bringing with it an exceptional mix of traditional craftsmanship and appropriate modern technology.

Famous the world over for its unique blend of craft, heritage and pure driving experience, the Morgan Motor Company has been manufacturing quintessentially British vehicles in Malvern, UK, for more than 110 years.

Passed down through generations, the same craftsmanship skills that were integral during the founding of the Morgan Motor Company in 1909 are as alive today as they have ever been.

A story of commitment and uniqueness:

The authenticity of Morgan, one of Britain’s longest established motor manufacturers, has remained unchanged for more than 110 years: from design and engineering, to craft and manufacturing, through to sales and tailoring, every Morgan is designed and built to be as individual as its owner.

Now in their fourth generation, the Morgan family continue to act as stewards for the brand, upholding the values of the company and ensuring their family legacy lives on with each new Morgan produced.

The Morgan family retain a shareholding of the company, alongside majority shareholders Investindustrial, who announced in 2019 that they would be investing heavily in the Morgan Motor Company and its long-term future building cars in Britain.

As part of Investindustrial’s investment into the Morgan Motor Company, the management team and staff were rewarded with share in the business.

UNIMATIC & Morgan:

UNIMATIC, the Italian watchmaker renowned for its minimalist design, and Morgan Motors Company, the iconic British automobile manufacturer, are thrilled to announce their first collaboration: the Modello Due U2-MMC.
This exclusive limited-edition watch epitomises the fusion of timeless automotive elegance with contemporary watchmaking excellence.

Ref. U2-MMC:

This timepiece features a sporty blue glossy soleil dial, enhanced with glossy cool gray Morgan-inspired closed second rail and dial trims. The time is elegantly displayed with glossy cool gray ghost ladder phantom hands, accompanied by a distinctive copper-finished reverse lollipop second hand with a cool gray tip. Its 2.7 mm thick ultra double-domed anti-reflective sapphire crystal ensures optimal performance in all lighting conditions, making it a reliable companion in any environment.

U2-MMC

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Crafted with a solid stainless steel case and a 2mm thick screwed-in caseback, the Modello Due U2-MMC is designed for durability and style. The watch also features an 8mm diameter crown and high-quality gaskets, providing water resistance tested individually to 30 atm (300m or 1000ft). Inside, the NH35A automatic movement, tuned to 21,600 bph, ensures precise timing with a 41- hour power reserve and a hacking seconds hand for accurate time-setting.